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About

Ze Finance publishes one numbered financial fact every morning that pushes back on a common belief. Five rules, applied without exception: that's what makes everything else verifiable.

  1. 01

    Two independent sources

    No number is published unless it has been found in two separate searches that reach the same result. When the two diverge, the fact is dropped.

  2. 02

    The primary source, not the retelling

    An article that cites a study doesn't replace the study. The number is taken from the original document: the academic publication, the institution's report, the regulatory text.

  3. 03

    Never a made-up number

    No flattering rounding, no estimate presented as a measurement, no approximate source. A number that can't be traced to a document doesn't exist.

  4. 04

    Caveats are part of the fact

    Scope, time period, methodological biases, results that flip depending on the window chosen: the limits are published alongside the number, not afterward.

  5. 05

    Factual tone, never sensationalist

    The fact is contrarian because the numbers are, not because the wording is. No topic is covered twice.